Council Engaging Through Social Media
Monday 3rd September 2012
Following the success of last year's Twitter 24 project, local authorities across Scotland will be holding another 24 hour event in September, utilising the social media channel to reach local residents.
This year's event takes place from noon on 18 September to noon on 19 September. It aims to raise awareness of the breadth and complexity of services offered by councils by giving residents an insight into a day in the life of their council. Many councils will also be hosting a Q&A session/online discussion from 6pm to 7pm on 18 September on Twitter/Facebook to engage directly with their service users.
This year residents will also be encouraged to engage with councils directly through social media using the hashtag #mycouncil
Council Leader Gary Womersley said: "We are always looking for ways to engage with our residents, to let them know about our services and also find out what they think about local issues. I hope lots of our customers will join in by tweeting with the #mycouncil hashtag when they speak to council staff or use one of our services during the 24 hour period."
This is the second year that Twitter 24 has taken place and participating local authorities hope to build on the success of last year's campaign, which saw 28 councils tweet thousands of times. The 2011 event was commended in the LG Comms-LGA Reputation Awards in the Digital and Social Media category.
This year 32 local authorities are taking part.
The Twitter 24 project is coordinated by the National Communications Group in Scotland, who work together to promote local government and share best practice.